How Explainer Videos Help Businesses
In recent years, explainer videos have become increasingly popular among businesses as a way to explain their products or services in a simple and concise way. An explainer video is a short video, usually less than two minutes that breaks down a complex topic into easy-to-understand language.
They are often used by businesses to introduce their products or services to potential customers. Explainer videos can be highly effective in communicating your message to your target audience.
They can help increase brand awareness, build trust and credibility, and boost sales. In this blog post, we will explore how explainer videos help businesses and why you should consider using one for your business.
What Is A Video Explainer?
Video explainers are a type of video that businesses use to explain their products or services. They are usually short, between one and three minutes long, and use simple animation and graphics to explain complex concepts in a way that is easy for viewers to understand.
Explainer videos can be used to introduce a new product or service, or to explain how to use an existing one. They can also be used to educate customers about a company’s values or mission. In addition to being informative, explainer videos are also often entertaining; this makes them more likely to be watched all the way through.
Businesses of all sizes can benefit from using explainer videos. They are an effective way to communicate with potential customers, and can help increase sales and conversion rates. For businesses that are just starting out, explainer videos can be particularly helpful in getting their name and brand out there.
Why Are Explainer Video Important?
There are many reasons why explainer videos are important for businesses. They can help businesses to communicate their message in a concise and effective way, while also engaging and entertaining their audience.
Explainers can also help businesses to boost their SEO efforts, as they are often shared across social media and other online platforms. Furthermore, explainer videos can help businesses to increase their conversion rates, as they provide potential customers with a clear and concise overview of what the business has to offer.
How To Write A Script For An Explainer Video?
If you’re considering creating an explainer video for your business, you’re on the right track. Explainer videos are a great way to engage potential customers and communicate your message in a clear, concise way. But before you start filming, you’ll need to write a script.
Don’t worry – writing a script for an explainer video doesn’t have to be complicated. Just follow these simple tips:
1. Keep It Short And Sweet
Remember that an explainer video is meant to be a quick overview of your business or product. Keep your script under two minutes, if possible.
2. Start With A Strong Hook
You only have a few seconds to capture your audience’s attention, so make sure your opening is engaging and will make them want to keep watching.
3. Clearly State The Problem
Your explainer video should focus on solving a specific problem for your target customer. Be sure to clearly state what that problem is early on in the video.
4. Introduce Your Solution
Once you’ve established the problem, introduce your solution in a clear and concise way. Don’t get too bogged down in the details – just give viewers a general idea of what you’re offering.
5. Call To Action
End your video with a strong call to action that tells viewers what they should do next (e.g., visit your website, subscribe to your newsletter, etc.).
How To Write A Killer Explainer Video Script?
A great explainer video starts with a great script. Here are some tips on how to write a killer explainer video script:
1. Start With The Problem
What problem is your product or service solving? Your video should start by addressing this problem directly.
2. Introduce The Solution
Once you’ve established the problem, introduce the solution that your product or service offers.
3. Keep it Simple
Explainer videos are meant to be concise and to-the-point. Don’t try to cram too much information into your script.
4. Use Visuals
A good explainer video makes use of visuals to help tell the story and illustrate the points being made. Make sure your script includes descriptions of the visuals you’ll be using.
5. End With a Call to Action
What do you want viewers to do after watching your video? Make sure your script includes a clear call to action so that viewers know what next steps they can take.
How Long Should An Explainer Video Be?
Most businesses use explainer videos that are between one and two minutes long. The sweet spot for an explainer video is usually around 90 seconds. This is enough time to introduce the problem, offer a solution, and provide a call-to-action without boring the viewer.
If you have a complex product or service, you may need a longer video to fully explain it. In this case, aim for three minutes or less. Anything over three minutes will likely lose the viewer’s attention.
Remember, you can always include additional information in your video description or on your website. The goal of your explainer video is to pique the viewer’s interest and get them to take action. Keep this in mind when determining how long your video should be.