How SWP took ADDX Studio from 69 booked meetings in 4 months to 79 meetings in only 18 days
| Client | ADDX Studio (addxstudio.com) |
| Industry | Motion design and video production for software and AI companies |
| Offers | Product launch videos, product demo videos, bulk creative videos, ad creatives, YouTube content |
| Target market | USA |
| Service | Lead Generation - Meta Ads |
| Conversion goal | Meetings booked on ADDX's Calendly |
| Before SWP | March 1 to June 30, 2026 |
| Under SWP | July 2026 onward |
| Current month | September 2026 (Sep 1 to 18 so far) |
Where we started
One core campaign, one ad set, every audience together.
Before SWP, ADDX's Meta Ads ran through one main campaign with a single ad set. That ad set held lookalike audiences and retargeting audiences together, with several ads inside it, most of them set up as flexible ads. Flexible ads let Meta choose between the creatives on its own.
What we solved
Cut the waste, then test before scaling.
In July, SWP's first month, we made two changes at the same time.
In the old main campaign, we kill ads that were spending without returning meetings.
With those gone, budget is shared across the best performing ads instead of being spread across ads that were not working.
We launched separate testing campaigns to try new batches of creatives before scaling them.
Their only purpose was to find which creative angles perform, so budget goes behind proven angles and not guesses.
Restructure the Account Campaign Structure
ADDX builds, SWP tests, the data goes back.
ADDX is a creative studio, so its content is the fuel for the account. We turned that into a loop.
Best performing creatives
Before vs after
Mar to Jun is the four months before SWP. July is SWP's first month. Sep covers Sep 1 to 18.
| Metric | Mar to Jun before SWP | July first month | Sep 1 to 18 current month |
|---|---|---|---|
| Days | 122 | 31 | 18 |
| Spend | $8,730.47 | $7,096.93 | $3,633.33 |
| Meetings booked | 69 | 70 | 79 |
| Cost per meeting | $126.53 | $101.38 | $45.99 |
| Spend per day | $71.56 | $228.93 | $201.85 |
| CPM | $58.26 | $51.69 | $39.24 |
| Frequency | 3.63x | 4.22x | 2.33x |
| Reach | 41,233 | 32,549 | 39,811 |
| Campaign | Meetings | Cost / meeting | Spend | Share |
|---|---|---|---|---|
| 1 | 30 | $55.74 | $1,672.11 | 38% |
| 2 | 20 | $21.15 | $422.72 | 25% |
| 3 | 19 | $17.27 | $328.14 | 24% |
| 4 | 7 | $108.43 | $759.04 | 9% |
| 5 | 3 | $150.31 | $450.94 | 4% |
| Total | 79 | $45.99 | $3,633.33 | 100% |
The proof
ADDX already had a working account, with room to scale.
Before SWP: 69 meetings in four months at $126.53 each.
With SWP: 79 meetings at $45.99 each in just 18 days of Sep 2026.
What changed: reduced ad spend bleeding, restructured the ad account's campaign structure, and separate cold, warm and testing campaigns fed by weekly creative batches from ADDX.
What could we find in your account?
We start by looking at your account structure, funnel, creative and tracking, then show you where the opportunities are.